Chapter closed, for now!

Having conceived the idea of peer groups for IT managers at the start of 2021, following a year of marketing activity I am really struggling to get new members to join. Don’t get me wrong, the guys that joined love it and get value. There are just not enough of them.

When it comes to battles and wars, I am resigned that getting IT Managers out of their offices and into a peer group is a battle I have lost. The reason will be a combination of business owners and IT Managers not seeing the potential coupled with me having a finite amount of marketing budget to spend on this new business.

The existing members are now working together informally via a WhatsApp group. If you are reading this insight and want to join the WhatsApp group let me know and I will introduce you. They would love to make you feel welcome.